Video

Communicating effectively about technology means using many different approaches. Speaking and writing are both useful, but on the Web, nothing connects quite like video. David's videos—presentations, studio recordings, and interviews—reach a global audience on-demand.

Presentations

The Transformation of IT, Keynote at Microsoft Summit, Bucharest, November 2013
Modern Applications, A Perspective, Keynote at Microsoft TechDays, The Hague, March 2013
Platforms in the Cloud: Where Will Your Next Application Run?, Keynote at Jazoon conference, Zurich, June 2011
IT Innovation: What It Is and How to Get More of It, Microsoft TechEd, New Orleans, June 2010 (Slides and audio only)

 

Studio Recordings

Application Lifecycle Management

What is ALM?
ALM and Business Strategy
ALM and Business Processes
The Business Value of Agile Development
The Three Aspects of Software Quality
The Business Value of Software Quality
Redefining QA

How SaaS Changes an ISV’s Business

Assessing the Shift
A Simple Decision Tree
Customers, Pricing, and Revenue
The Sales Process
The Impact of Average Selling Price
Marketing, Software Development, and More

Application Platforms

Application Platforms and Business Strategy
Application Platforms and Business Processes

 

Interviews

Windows Azure and Cloud Platforms, a conversation with David Gristwood, London, November 2012
Effective IT Innovation, a conversation with Bob Familiar, New Orleans, June 2010
The Work I Do, A conversation with students, Berlin, November 2009 Part 1
The Work I Do, A conversation with students, Berlin, November 2009 Part 2